Statistics for hacking incidents are pretty staggering; with over 30,000 websites hacked every day. But your blog’s not on a hacker’s radar, surely? Well... with Wordpress being used by 22% of the top 10 million websites, it's a prime target for hackers due to huge impact a single exploit can have. As recently as a couple of months ago 50,000 Wordpress websites were hacked after just one hole in a plugin was exploited.
Everyone knows that hackers like to target networks where they can steal financial data, or customer details, or company secrets, or just cause mayhem, but there are other reasons too.
Forget the notion of a lone wolf with a penchant for late nights and strong coffee. Yes, they exist (Hollywood knows!), but most hackers have programs to do all the hard graft. These so-called bots are set to work 24/7 scanning for exploitable areas on websites, and your blog is just another address in the search list.
There are the hackers who do it just because they can – they do it for fun and crow about it to their friends. They will deface your webpage, post political statements, advertise their hacking group, causing not only raised eyebrows from your customers, but long-lasting reputational damage.
Then there are the ones who want to edit your pages by adding links to their own site in order to boost their own or affiliated website traffic - irritating for both you and your genuine website visitors.
There are those who want to upload malware to your website in order to infect visitors and harness their devices into their ‘botnet’. These computers can then be used en masse to, for example, flood a particular website with so much traffic it creates a denial of service (DOS). By using other people’s computers, these mischief makers hide their own location and put you in the firing line instead.
You can avoid a hack if you take some simple preventive measures.
If your company blog site is hacked, you may have only a short-lived setback offering just minor irritation to you and your audience. If you’re lucky, that is. At the other end of the scale is permanent loss of reputation and the long-haul prospect of rebuilding it.
But the damaging effects of a hack can be avoided by recognising the threat and responding to it proactively. Don’t become a statistic. Remember, you set up your company blog to offer dynamic content - you need to be just as dynamic about protecting it.